Master the Context of Alternative Text
Download your free standalone excerpt from Chapter 1 of the upcoming Accessibility Style Guide.
Stop guessing when to describe, when to leave it blank, and how to avoid verbal clutter. This practical manual gives instructional designers and content creators the exact guidelines, formulas, and sea cucumber examples needed to write flawless alt text every single time.
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What’s Inside the Guide
“Alt Text or Decorative?”
Learn the exact decision-making framework for when to describe an image and when to hide it from assistive technology using empty alt text.
“Write Context‑Driven Descriptions”
Master the 150‑character guideline, understand what details matter, and see how meaning changes based on the surrounding content.
“Test Your Work Like a Screen Reader User”
Follow a practical, step‑by‑step workflow for validating your alt text using real assistive technologies such as NVDA.
Ready to Practice Your Alt Text Skills?
If you want hands‑on practice applying the principles from The Art of the Alternative, explore the Alt Text Architect micro‑course. It’s a short, focused learning experience built around real examples, contextual decision‑making, and—of course—sea cucumbers.
Have You Actually Heard Your Alt Text in Action?
An interactive code playground is a great sandbox, but it can't replicate how a real screen reader user navigates your layouts. If you want to be completely confident that your digital courses work seamlessly for every learner, you need to test them using real software.
Join our next live, small-group 'Hands-On with NVDA' workshop. These highly collaborative, low-stress training cohorts are built specifically for course creators who want a practical framework for screen reader validation.